At Virtuoso in Las Vegas, hoteliers have 90 seconds to sell their hotels to potential booking agents. It’s the hospitality industry’s answer to speed-dating. With a design brief from agency, Rivington Bye for Rosewood London, the concept was a quirky snd fun origami tool for the sales teams to use as they talked to potential customers. Printed paper sheets and training were supplied to the sales team to fold as they talked. And as they folded the paper, it revealed different parts of the hotel: The Holborn Dining Rooms, Scarfes Bar, The Mirror Room. With the last fold, the paper turned into Rosewood London’s resident golden retriever, Pearl, and a small collar was placed around her neck. The Rosewood London’s sales team won the top award for best and most inventive presentation at the event.

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